Business Necessities: Why You Need a Professional Website

Online Business and Marketing

Advertising, marketing and sales are necessary for any business. Without these, your business will inevitably fail. When there is a slowdown in sales, here are the things you can do to reinvigorate your business:

Take Advantage of Technology

Currently, one of the best ways to market your business is by having a professionally-designed website. Using free, do-it-yourself websites may seem like a great idea when you are starting out. But unless you can properly maximise all the tools that come with using the website, your site may get fewer visits and exposure than you expect.

Professionally-created websites lend credibility to your business. It tells viewers that you are serious in your trade to make sure every detail is done well. Nothing turns users off faster than having to navigate a poorly-created site.

It Costs Less Than You Might Think

Websites used by the bigger players may intimidate you into thinking hiring web design services in Hertfordshire may be too costly. In reality, the cost may vary depending on your needs. Look for companies that can help you create the right website that suits your needs and budget.

The amount you spend on these services will be repaid to you in time: more time on your part to focus on other aspects of your business and less time on trying to understand how to create a comprehensive, easy-to-use website.

The Cheaper Alternative

Paying for the creation and maintenance of a site is cheaper than running ads on television or the papers. With traditional advertising models, you pay for a specific amount of time. Once that time elapses, you need to spend more to get them running again.

A website is always up and easily modified to suit your changing needs. It can also become a way for customers to contact and communicate with you directly, something that TV and newspaper ads cannot do. Remember that flashy is not necessarily the best. A site that reflects your brand accurately is the best way to establish your presence in the business world.

Website Checklist: 7 Elements Your Homepage Should Have

Online Business and Marketing

A website homepage serves as the face of a company in the online world. That is why it is important to make the right first impression—of course, you want your visitors to become more interested in your business, and you want them to convert into customers.

This is also why it is a good idea to consult with web design experts in Bromley when building your site. They know exactly what would make website visitors come and stay.

The most basic information your homepage should have is your contact information, including links to social media profiles. To give you an idea of the other things your homepage needs so you can get started on assessing and improving your company’s website, here is a handy checklist.

Clear and easy-to-read headline

Your homepage has exactly three seconds to tell visitors what your business has to offer, so keep it clear and simple, yet compelling.

Sub-headline that supplements the headline

The sub-head should offer a brief description of what your business offers. Focus on letting visitors know what your product or service addresses.

Overview of products, services, or features

A short overview of what you are offering provides potential customers with enough information to make them want to know more. Include supporting images or short videos, as visual elements attract attention and break up chunks of text.

Calls to action

Provide clear and concise text that would compel visitors to take action, such as “Sign up for a free trial,” “Pre-order your mermaid blanket today,” or “Get your free e-book.” Make sure your CTAs are easy to see and tap on mobile.

Social proof or client testimonials

One of the challenges of marketing online is that website visitors are usually sceptical of your products or services unless someone credible says otherwise. Include proof that you are legitimate and trustworthy, and your products are indeed top-notch.

Benefits of buying from you

Why should consumers choose you over other companies? Write these down on your homepage but make sure to keep the copy brief and easy to read.

Intuitive navigation

Site structure is an important factor in providing visitors with a good user experience. The easier it is to navigate around your homepage, the greater the chances that your visitors will stick around and explore some more. The navigation menu should be visible and easy to access even on mobile, and it’s ideal to have a search box to allow visitors to find information faster.

These are some of the elements that will make the homepage of your website leave a good impression on potential customers.

From UI Pattern Tech to Pre-loaded Graphics: Web Design Trends that Sell

Products and Services Reviews

Web DesignWeb design trends and elements, same as fashion, just evolve in a circular motion. It was in the ‘90s when the Graphic Interchange Format, more commonly known as GIF, took over the Internet. But, in the recent years, it resurfaced from the history books and developed into the memes and gag pictures of the modern times.

According to Perth Web Design, the latest web designs today are nothing new. The minimalist design, which is now the talk of the town, is nothing but the simple revival of the simple and direct user interface of old computer models. If you carefully inspect the relatively “new” trends, you’ll identify them as either an upgrade or a reinterpretation of the past.

So, whether you’re a company fishing for good web designs or a designer looking to know what’s in or out in the UI/UX, you’re sure to learn from the following trend interpretations below.

The Rise of UI Pattern Standard

If you visit some of the newly created sites, you’ll notice that UI, which is how the elements appear to the viewer, are almost identical to one another. This universal revamps of the UI is brought by the prevalence of mobile devices. Since almost everyone peeks through the tiny screens of their smartphones to surf the web, of course, the websites should appear large. Most designers address this by limiting the descriptions and ordering extremely concise and attention-grabbing copies.

Rich Content

To make way for more customer engagement, some websites provide easily detectable rich content on their home page (landing page) such as videos, gifs, and interactive elements. These active elements create a form of storytelling, which enhances a website’s appeal, credibility, and authority to its prospects.

Flat Minimalist

As previously mentioned, simple designs derived from the interface of old devices have become popular. With its compatibility with almost every device platform, flat and unyielding minimalist design is here to stay.

In terms of web design, the trends are only the second most important consideration. To stay above the fold, anticipating what will come next in the cycle is another priority.

Elements of a Results-Driven Parallax Website


When it comes to web design, what images, colors, and fonts you use can mean the difference between failure and success. To get your target market to stay on your site longer and explore or buy, you have to come up with an effective strategy that produces desired results. This is where parallax scrolling comes in.

According to companies offering website design Lakeville MN businesses recommend, parallax scrolling is a technique in web design that quickly became popular – and not without reason. Many reports show that it can help businesses drive more traffic, build trust, and increase conversions. You’re now probably eager to use this type of layout to your advantage. To design a powerful parallax scrolling website, you need to be familiar with the must-haves.

An Eye-catching Navigation Bar

Perhaps you’re curious why a parallax website still needs a navigation bar, since all the information that customers will need is already on one page. A simple yet attractive navigation bar makes sense, as it tells people where they need to go. For instance, if a visitor wants to get in touch with a company immediately, he must be easily be transferred to the “Contact” tab instead of having to scroll many times just to find the details. To include a navigation bar to your site, you can use a drop down menu or a series of small dots.

A Changing Background

Whether you want a parallax website that flows vertically or horizontally, having different background colors or images is a great idea to keep your target market engaged. In addition, this tactic helps make it easier to determine when the content switches.

A Creative Loading Page

Due to the motion effects, most parallax websites can take a bit longer to load. This is the reason you have to create an attention-grabbing loading page, so you can give your site visitors something interesting to look at while waiting.

With advancements in technology, it’s now possible to have more interesting and advanced effects on the browser. Keep in mind that parallax scrolling isn’t just about stunning layouts and cute images. It can backfire when overused. Your main goal should be to provide a great user experience.