Web Design

Business Necessities: Why You Need a Professional Website

Online Business and Marketing

Advertising, marketing and sales are necessary for any business. Without these, your business will inevitably fail. When there is a slowdown in sales, here are the things you can do to reinvigorate your business:

Take Advantage of Technology

Currently, one of the best ways to market your business is by having a professionally-designed website. Using free, do-it-yourself websites may seem like a great idea when you are starting out. But unless you can properly maximise all the tools that come with using the website, your site may get fewer visits and exposure than you expect.

Professionally-created websites lend credibility to your business. It tells viewers that you are serious in your trade to make sure every detail is done well. Nothing turns users off faster than having to navigate a poorly-created site.

It Costs Less Than You Might Think

Websites used by the bigger players may intimidate you into thinking hiring web design services in Hertfordshire may be too costly. In reality, the cost may vary depending on your needs. Look for companies that can help you create the right website that suits your needs and budget.

The amount you spend on these services will be repaid to you in time: more time on your part to focus on other aspects of your business and less time on trying to understand how to create a comprehensive, easy-to-use website.

The Cheaper Alternative

Paying for the creation and maintenance of a site is cheaper than running ads on television or the papers. With traditional advertising models, you pay for a specific amount of time. Once that time elapses, you need to spend more to get them running again.

A website is always up and easily modified to suit your changing needs. It can also become a way for customers to contact and communicate with you directly, something that TV and newspaper ads cannot do. Remember that flashy is not necessarily the best. A site that reflects your brand accurately is the best way to establish your presence in the business world.

Make Your Company Website Irresistible

Online Business and Marketing

website design online marketingEverything is ready for your new business. You only need to have that website set up before the launch. You can look for writers and designers for the content that will go into each page on the site, but what about the overall design?

You need to work with a web developer to create a website that is attractive and fully functional. When it comes to design, your site should have colors that can attract visitors and users.

Primary Colors

Your website should be recognizable and easily associated with your brand, so the colors should be the same. C1 Partners explains that your web development partners in Denver will ask to see your logos, and they will try to incorporate those colors into the site to bring everything together. If you have specific ideas, tell your web designer to use a company photo where the colors complement the logo.

Bold and Sharp Colors

You can use black and other bold colors to emphasize the other elements in your website. it can also prevent the website from looking too busy. You can also have a predominantly black website, using bolder and sharper colors to highlight links or small but significant elements. Black also serves as a good background, in case you do not have a full-page image or text.


>White is a grounding color you can use to highlight the spaces on your website. It can make the page more welcoming. It’s especially helpful if your site uses bright colors because white makes them pop out. You also want this color for balance–if one part of the page looks dense because of the text or the images, another part can be in white to make it look cleaner and bigger.

You don’t need to use a thousand elements on your website just to attract user traffic. When it comes to web design, less is more, and the clever use of colors will get you far.

Website Checklist: 7 Elements Your Homepage Should Have

Online Business and Marketing

A website homepage serves as the face of a company in the online world. That is why it is important to make the right first impression—of course, you want your visitors to become more interested in your business, and you want them to convert into customers.

This is also why it is a good idea to consult with web design experts in Bromley when building your site. They know exactly what would make website visitors come and stay.

The most basic information your homepage should have is your contact information, including links to social media profiles. To give you an idea of the other things your homepage needs so you can get started on assessing and improving your company’s website, here is a handy checklist.

Clear and easy-to-read headline

Your homepage has exactly three seconds to tell visitors what your business has to offer, so keep it clear and simple, yet compelling.

Sub-headline that supplements the headline

The sub-head should offer a brief description of what your business offers. Focus on letting visitors know what your product or service addresses.

Overview of products, services, or features

A short overview of what you are offering provides potential customers with enough information to make them want to know more. Include supporting images or short videos, as visual elements attract attention and break up chunks of text.

Calls to action

Provide clear and concise text that would compel visitors to take action, such as “Sign up for a free trial,” “Pre-order your mermaid blanket today,” or “Get your free e-book.” Make sure your CTAs are easy to see and tap on mobile.

Social proof or client testimonials

One of the challenges of marketing online is that website visitors are usually sceptical of your products or services unless someone credible says otherwise. Include proof that you are legitimate and trustworthy, and your products are indeed top-notch.

Benefits of buying from you

Why should consumers choose you over other companies? Write these down on your homepage but make sure to keep the copy brief and easy to read.

Intuitive navigation

Site structure is an important factor in providing visitors with a good user experience. The easier it is to navigate around your homepage, the greater the chances that your visitors will stick around and explore some more. The navigation menu should be visible and easy to access even on mobile, and it’s ideal to have a search box to allow visitors to find information faster.

These are some of the elements that will make the homepage of your website leave a good impression on potential customers.

From UI Pattern Tech to Pre-loaded Graphics: Web Design Trends that Sell

Products and Services Reviews

Web DesignWeb design trends and elements, same as fashion, just evolve in a circular motion. It was in the ‘90s when the Graphic Interchange Format, more commonly known as GIF, took over the Internet. But, in the recent years, it resurfaced from the history books and developed into the memes and gag pictures of the modern times.

According to Perth Web Design, the latest web designs today are nothing new. The minimalist design, which is now the talk of the town, is nothing but the simple revival of the simple and direct user interface of old computer models. If you carefully inspect the relatively “new” trends, you’ll identify them as either an upgrade or a reinterpretation of the past.

So, whether you’re a company fishing for good web designs or a designer looking to know what’s in or out in the UI/UX, you’re sure to learn from the following trend interpretations below.

The Rise of UI Pattern Standard

If you visit some of the newly created sites, you’ll notice that UI, which is how the elements appear to the viewer, are almost identical to one another. This universal revamps of the UI is brought by the prevalence of mobile devices. Since almost everyone peeks through the tiny screens of their smartphones to surf the web, of course, the websites should appear large. Most designers address this by limiting the descriptions and ordering extremely concise and attention-grabbing copies.

Rich Content

To make way for more customer engagement, some websites provide easily detectable rich content on their home page (landing page) such as videos, gifs, and interactive elements. These active elements create a form of storytelling, which enhances a website’s appeal, credibility, and authority to its prospects.

Flat Minimalist

As previously mentioned, simple designs derived from the interface of old devices have become popular. With its compatibility with almost every device platform, flat and unyielding minimalist design is here to stay.

In terms of web design, the trends are only the second most important consideration. To stay above the fold, anticipating what will come next in the cycle is another priority.

A Web Design Dilemma: Should You Please the Web or the Users?

Information Services

Web DesignThe whole web design process isn’t truly about the visual experience of viewing things on the Internet. The truth is, only a handful of visitors actually pays attention to the ‘beautiful sceneries’ found in a web page.

According to Perth Web Design, as long as the website is for business or commercial use, becoming so passionate and artistic about how a page appears is unnecessary. Instead, there’s another set of principles in web designing customised for online use alone. An excellent and ‘creative’ design is only OK or successful if it sells, as it’s the only currency that’s real, productive, and verifiable.

Below, you will find a clear distinction of designing for the web in careful consideration of the UX, UI, and web behaviour.

Responsive Designs

Unlike traditional artistic rendering, web designing should at least be interactive in nature. This means that it should be responsive to the click and scroll action of the user. What truly reels in people is the interaction and value they get from skimming and navigating around a particular page. So, if a particular web page design doesn’t allow this to happen, it’s not only bad — it’s also unproductive.

Web Design Doesn’t Show; It Reveals Where and How

The most important thing in businesses that profit online is making the conversion stick and garnering enough buzz to increase their traditional market. Since the reinvention of the Internet experience, thanks to Google and other search engines, a ‘spammy’ or odd-looking website almost rarely appears in the search results. That’s why if you’re a company trying to make something out of the digital trend, pay attention to how every design element in your website works. Ultimately, it should have the goal of leading the prospect to buy from the first colour blend to the last.

Web designing may indeed call for one’s artistic flairs, but if it doesn’t generate enough sales, then artistry in the form of web design is dead.