A website homepage serves as the face of a company in the online world. That is why it is important to make the right first impression—of course, you want your visitors to become more interested in your business, and you want them to convert into customers.
This is also why it is a good idea to consult with web design experts in Bromley when building your site. They know exactly what would make website visitors come and stay.
The most basic information your homepage should have is your contact information, including links to social media profiles. To give you an idea of the other things your homepage needs so you can get started on assessing and improving your company’s website, here is a handy checklist.
Clear and easy-to-read headline
Your homepage has exactly three seconds to tell visitors what your business has to offer, so keep it clear and simple, yet compelling.
Sub-headline that supplements the headline
The sub-head should offer a brief description of what your business offers. Focus on letting visitors know what your product or service addresses.
Overview of products, services, or features
A short overview of what you are offering provides potential customers with enough information to make them want to know more. Include supporting images or short videos, as visual elements attract attention and break up chunks of text.
Calls to action
Provide clear and concise text that would compel visitors to take action, such as “Sign up for a free trial,” “Pre-order your mermaid blanket today,” or “Get your free e-book.” Make sure your CTAs are easy to see and tap on mobile.
Social proof or client testimonials
One of the challenges of marketing online is that website visitors are usually sceptical of your products or services unless someone credible says otherwise. Include proof that you are legitimate and trustworthy, and your products are indeed top-notch.
Benefits of buying from you
Why should consumers choose you over other companies? Write these down on your homepage but make sure to keep the copy brief and easy to read.
Site structure is an important factor in providing visitors with a good user experience. The easier it is to navigate around your homepage, the greater the chances that your visitors will stick around and explore some more. The navigation menu should be visible and easy to access even on mobile, and it’s ideal to have a search box to allow visitors to find information faster.
These are some of the elements that will make the homepage of your website leave a good impression on potential customers.