internet

Website Checklist: 7 Elements Your Homepage Should Have

Online Business and Marketing

A website homepage serves as the face of a company in the online world. That is why it is important to make the right first impression—of course, you want your visitors to become more interested in your business, and you want them to convert into customers.

This is also why it is a good idea to consult with web design experts in Bromley when building your site. They know exactly what would make website visitors come and stay.

The most basic information your homepage should have is your contact information, including links to social media profiles. To give you an idea of the other things your homepage needs so you can get started on assessing and improving your company’s website, here is a handy checklist.

Clear and easy-to-read headline

Your homepage has exactly three seconds to tell visitors what your business has to offer, so keep it clear and simple, yet compelling.

Sub-headline that supplements the headline

The sub-head should offer a brief description of what your business offers. Focus on letting visitors know what your product or service addresses.

Overview of products, services, or features

A short overview of what you are offering provides potential customers with enough information to make them want to know more. Include supporting images or short videos, as visual elements attract attention and break up chunks of text.

Calls to action

Provide clear and concise text that would compel visitors to take action, such as “Sign up for a free trial,” “Pre-order your mermaid blanket today,” or “Get your free e-book.” Make sure your CTAs are easy to see and tap on mobile.

Social proof or client testimonials

One of the challenges of marketing online is that website visitors are usually sceptical of your products or services unless someone credible says otherwise. Include proof that you are legitimate and trustworthy, and your products are indeed top-notch.

Benefits of buying from you

Why should consumers choose you over other companies? Write these down on your homepage but make sure to keep the copy brief and easy to read.

Intuitive navigation

Site structure is an important factor in providing visitors with a good user experience. The easier it is to navigate around your homepage, the greater the chances that your visitors will stick around and explore some more. The navigation menu should be visible and easy to access even on mobile, and it’s ideal to have a search box to allow visitors to find information faster.

These are some of the elements that will make the homepage of your website leave a good impression on potential customers.

Don’t DIY It: Why It’s Best to Leave Web Design to the Professionals

Online Business and Marketing

Professional website developer at workA website can be instrumental to the success of a business. It is a portal that can communicate a brand’s message to the world, after all. Moreover, it can serve as your first (and if you’re not careful, only) impression. Thus, a website needs to compellingly describe your firm and entice visitors to purchase your products or services.

A properly designed website can act as a driving force of your business. Given the possible boost it can provide, it would be best to leave custom and creative web design to professional companies like Webs Unweaved. Here are a few reasons you should consider getting the help of web design specialists instead of taking web design into your own hands.

These Professionals Can Optimize Your Site

It’s not just enough to have an eye-catching website. It’s also important to be visible online by ranking well in major search engines, such as Google and Bing. Accomplishing this goal usually requires that you design and build your business website with the right code and structure.

Designing a website without the necessary SEO know-how — from optimizing header and title tags to including geo meta tags — could lead to missed opportunities to significantly increase your number of visitors. So, if you’re not familiar with both web design and SEO, it’s highly recommended that you let professionals handle your site.

These Experts Can Enhance Your Site’s Performance

It is possible that you can adversely impact your site’s loading speed and performance if you are not well-versed in web design in development. Thus, it’s best to leave your site in the hands of experts if you want to improve your site’s performance. Some of the things they’ll do to enhance performance are to optimize images and reduce server response time. These can help ensure that your potential clients will stick around, especially if they are interested in your product or service.

These Specialists Can Communicate Your Brand Properly

One of the first things to do when designing a new company website is to figure out the business’ brand messaging and content. Business owners can often write down a detailed list of what should appear on the website. While your website should inform and answer customer questions, it should not overwhelm visitors with information.

This is where a professional web design team comes in. Web design specialists can trim that exhaustive list down to the essentials. Moreover, they can also optimize pages to answer certain questions and persuade visitors to perform desired actions. This will make sure that you’re communicating the company’s brand information to your visitors effectively.

A site built with the help of a web design team can optimize the business’ site, improve its performance, and convey the brand’s message properly. Working with a professional team ensures that your business gets an optimized and functional website consistent with your value and brand propositions.

In Retrospect: The Last Five Years of the Internet

Technology

The Internet has changed a lot, and it is still evolving at a lightning pace. Despite the many things that altered the online landscape, it is still important to look back and appreciate the revolution.

Five years may seem like too short to possibly accommodate thousands or millions of changes online. But if you take into account the world’s population and the needs of the people across different societies, you will realize that this is possible.

Other than advances in hardware, such as using sophisticated transceivers from Optdex, the changes in the way people use the Internet is more especially worth taking note of.

Different Devices Have Become Internet-Ready

Half a decade ago, the word Internet was linked to desktop and laptop computers. Mobile devices back then were already Internet-ready, but they were not that popular among users. Fast-forward to present, almost all things we know are already connected to the Internet. Other than computers and mobile devices, watches, digital cameras, televisions, and even washers are made to connect to the web.

Businesses Have Gone Social

Social media back then was only for communicating and meeting new friends. Five years after, businesses from different industries are all online for customer engagement and leads acquisition. With this particular change, social media have become part of core marketing and branding strategies.

Influencers Affect Online Buying Decisions

People could already buy products online five years ago. Today’s difference, however, lies in the number of influencers that affect the purchasing decisions of customers. People nowadays consult a popular blog before buying anything. Likewise, or visit review sites before finalizing their decision to get a particular product. With this shakeup, many businesses have started capitalizing on popular online personalities and thought leaders.

The web has undeniably changed a lot over the years. And the evolution is unstoppable. What will be in store for us five years from now?