If you are into buying and selling jewelry, or into making your unique style of pendants, earrings and other similar items, then you know that turning a hobby or passion into a lively business could be a truly rewarding experience.
How do you get more people to know about your beautiful creations? Marketing your jewelry can be a bit challenging at first, but do not worry. In this article, you will learn the ropes on how you can get started marketing your very own online shop, and how to reach more people.
The Internet greatly expands your reach, and if you do it right, you will be surprised at how much it can transform your jewelry shop. Imagine a potential customer searching Google for jewelry and your site coming up first.
This is what search engine optimization (SEO) for jewelers can achieve for you, and it might be a good idea to look into it.
Who Are You Selling To?
In whatever business, it is important to define who or what your market is. Are you selling to middle-aged socialites who love to flaunt their stones? Are your customers the “girly-girl” types who collect just about any shiny object there is? Imagine your ideal client. What does he or she look like? How old are they?
Once you have a clear customer in mind, that is your market, and that is where you will focus all of your marketing strategies.
Research and Promotions
Doing research can be as simple as attending a small community fair and selling your wares there. Your main objective is not to make a profit (although it would be great if you did), but to know whether there is a demand for your product. Big companies do this all the time.
It is like testing the waters, gathering more information before jumping head first into it. Additionally, promotions can also be a way to increase your market and gather information. You can use loyalty promotions, discounts, and other prizes to gauge the impact your jewelry has on the people.
Just like with any other business, a little bit of diligence and research can go a long way into giving you the jewelry business of your dreams.