When it comes to web design, what images, colors, and fonts you use can mean the difference between failure and success. To get your target market to stay on your site longer and explore or buy, you have to come up with an effective strategy that produces desired results. This is where parallax scrolling comes in.
According to companies offering website design Lakeville MN businesses recommend, parallax scrolling is a technique in web design that quickly became popular – and not without reason. Many reports show that it can help businesses drive more traffic, build trust, and increase conversions. You’re now probably eager to use this type of layout to your advantage. To design a powerful parallax scrolling website, you need to be familiar with the must-haves.
An Eye-catching Navigation Bar
Perhaps you’re curious why a parallax website still needs a navigation bar, since all the information that customers will need is already on one page. A simple yet attractive navigation bar makes sense, as it tells people where they need to go. For instance, if a visitor wants to get in touch with a company immediately, he must be easily be transferred to the “Contact” tab instead of having to scroll many times just to find the details. To include a navigation bar to your site, you can use a drop down menu or a series of small dots.
A Changing Background
Whether you want a parallax website that flows vertically or horizontally, having different background colors or images is a great idea to keep your target market engaged. In addition, this tactic helps make it easier to determine when the content switches.
A Creative Loading Page
Due to the motion effects, most parallax websites can take a bit longer to load. This is the reason you have to create an attention-grabbing loading page, so you can give your site visitors something interesting to look at while waiting.
With advancements in technology, it’s now possible to have more interesting and advanced effects on the browser. Keep in mind that parallax scrolling isn’t just about stunning layouts and cute images. It can backfire when overused. Your main goal should be to provide a great user experience.