Online Business and Marketing

Blog the Write Way: Better Content Creation

Online Business and Marketing

Basics of BloggingBlogging, some of your entrepreneur friends swear, can help you attract customers and increase sales. This is why you decided to give it a shot and see if it will work well for your brand. The only problem is, you’re new to it and you don’t know where to start. You’re wondering what topics to discuss or how to incorporate your marketing goals to your blogging efforts.

If you’re a novice blogger, here are a few recommendations to help you with your content creation, with a few advice on how to avoid the roadblocks to success.

Blog for Your Audience

In an effort to produce enough content, you may be tempted to blog for yourself or write what is interesting for you. This strategy will not lead to long-term success, as you’ll not offer what clients want. SEO companies in Minnesota suggest getting the help from bloggers or writers who can write topics for your industry. They can help fill your blog while promoting your brand in a subtle way, PR Caffeine explains.

Make it Well-Coordinated

Reading blog posts can motivate customer referral, so it is a good idea to have a clear strategy before you start blogging. It is important to ensure that your content creation supports your other marketing efforts. You can tie posts back to the products and services you offer, but be sure not to do this is in a direct or promotional way.

Make Your Blog Found

No matter how meaningful or engaging your blogs posts are, it doesn’t really matter if no one reads it. This is why it is best to incorporate SEO or keyword research in your content creation process. Make sure a relevant keyword appears in your content and in your blog post title naturally. It is also a good idea to share your blog on social media channels or encourage your employees or friends to share it too.

It is easy to get overwhelmed when you’re starting out with a new blog. It is important to be patient and persistent to elevate your brand’s visibility and credibility. Find help from experienced marketers and writers to help you with content creation.

What’s Not to ‘Love’? What Facebook Reactions Mean for Businesses

Online Business and Marketing

To go beyond the “Like” button — that is what many Facebook users have sought for years. That dream came true recently, as Facebook released “Reactions”, wherein users can now express Like, Love, Haha, Wow, Sad, or Angry for posts on their News Feed.

According to the social media networking giant, they have been listening to users and understand that “there should be more ways to easily and quickly express how something in the News Feed makes you feel.” The reactions were initially released in Spain, Ireland, the Philippines and many other countries, and the response has been, so far, positive.

Why Facebook Introduced the Empathy Buttons

As Facebook evolved, businesses, marketers and SEO experts like Canberra SEO Pros began to notice a flaw in the Like button: Users are not just sharing cat photos, makeup tutorials and life stories — they are sharing everything.

“Not every moment you want to share is happy”, Mark Zuckerberg, chief executive of Facebook, said. “Sometimes you want to share something frustrating or sad.” With Facebook Reactions, users can choose “Anger” whenever a Facebook friend lost a job due to company downsizing, for instance, instead of just liking the post. Others can click “Sad” and share their empathy toward the situation.

Facebook also made a brave design choice to skip the description or an introduction for the emoticons in an attempt to defy intuitive usability.

What Facebook Reactions Mean for Marketers and Businesses

With businesses vying for attention on social media, Reactions could be a game changer. For one, businesses will gain new analytics and insights. The amount of likes, shares and comments have served as the primary indication of how well posts are performing in terms of user engagement for years, but with the six new Reaction buttons, businesses will get more detailed insights.

If you are seeing quite a number of ‘Angry’ in your post, this could be a sign that your content is not resonating well with your target market. On the other hand, if you are seeing a lot of “Wow” or “Love”, you know that your content has a positive impact on your brand.

No doubt, Facebook’s Reactions could be the start of something great. Users can better express themselves, while businesses can learn how to adjust their content to engage users. It is a win-win all around — what’s not to “Love”?

Understanding the Importance of Finding and Working With SEO Influencers

Online Business and Marketing

SEO Influencers in PerthSEO is like modern PR that’s entirely rooted in the digital world. To make things work locally, one needs help; that which can only be given by a local influencer. In PR, these influencers are called “brand ambassadors” or “opinion leaders”—people who have established enough credibility and reputation to reach a wide spectrum of audience at any given time.

Who Are They?

Influencers are people who can easily reach out to a massive audience, almost at will. They can do this using their inherent charisma and good credibility, which they’ve likely built over a matter of years. Their level of “camaraderie” with people who share their niche (interests) means they’re not only highly connected, but also trustworthy and persuasive. What this means is that anyone who can get their approval is likely to get accepted by their followers, too.

SEOPerth.com.au, among with their counterparts, believe in the power of influencers in local SEO. This is mainly because of the social status of these people: they are high-profile public figures, often considered leaders in their field of expertise. At times, it’s their image alone that makes them industry leaders—think Michael Jordan and the sport of basketball. Jordan’s image and legacy alone as a basketball icon makes him extremely qualified to speak about the game as a whole.

It’s not all about an influencer’s image, however. Often, it’s about establishing a certain individual as an actual authority and literal expert in numerous facets of his niche. For instance, Prof. Stephen Hawking is one of the foremost authorities on topics like astrophysics and anything related, given his extensive track record in both the scientific community and the professioriate.

How Can One Find Them?

A good example is through a local networking event, conference or trade show. Local business owners need to be frequent attendees of these events, not merely for the inter-company connections, but also for linkups with local industry leaders. It’s easy to identify them: are they invited as resource speakers, or are their names being mentioned more than once?

Social media can also be a platform, specifically for businesses looking for influencers in their specific industries. Searching for a specific hashtag or topic is a good way to identify conversations that indicate the individual’s niche. Participating in regular industry-relevant conversations can also go a long way.

Loyal customers frequent a business for a good reason. It’s likely that someone recommended it to them, they’ve tried it out themselves once and liked it, or the business (or its niche) is actively promoted by an influencer that they admire. And it doesn’t necessarily involve asking customers outright about the people they consider as inspiration: it’s as simple as asking them which blogs and news sites they follow, which events they attend and which shows they watch.

Essential SEO Techniques That Your Website Should Be Using

Online Business and Marketing

SEOSearch engine optimization is fundamental to any business’s success. It not only enables you to be found at the most critical points, but it also makes your online brand stronger and visible to people. The main goal that SEO aims to achieve is to provide greater user experience to online visitors, as well as getting search engines to recommend your site to relevant searches on the web.

The experts of C1-Partners.com share some essential techniques that your site should be using in 2016 to increase your online visibility:

A good web design

If you want to get indexed, you can’t afford to have a poorly designed site. Stay away from Java Script and Flash, as search engines dislike them. Your web page should be accessible in all browsers, and your content should outweigh your HTML content.

Back linking

Considered one of the most powerful tools, links have grown to be one of the popular SEO techniques that search engines use to rank websites. Forget about the days when you could just have thousands of links; Google now requires you to only have one or two high-quality links related to the content on your site. Spammy links with repeat keywords will only get you penalized.

Keywords

Keywords are very important, as these are what visitors use to search the web. Your keywords should be in the title tag, heading, and body. Keep your keyword density between 3% and 5%; overdoing your keyword placement may lead to stuffing.

Navigation

Navigation requires you to effectively plan even before you build your site. Search engines rank you according to how clean your navigation is. Furthermore, no one will waste their time on your site if they have no idea how to navigate through the different pages.

If you haven’t incorporated these SEO techniques, it is time you consider hiring seo services. This will not only free up some of the time that you can focus on other business strategies, it will also get you more traffic and increase your ranking in search engines.

The Business Triskelion: Essential Pillars

Online Business and Marketing

Businessman in BrisbaneIn the business world, corporate entities are like animals of their own – all locked into a struggle not just for survival but to be on top of the competition. They must continually outdo each other to ensure they do not stagnate to ignominy. But however big or small these entities may be, there are certain systems or components within them that they can never function without. For any business owner in Brisbane, he would know that this is the triumvirate that rules any company.

Administration

A company can have few to several independent departments in its hold, from research and development, operations to logistics. But to wield all of its components efficiently without falling apart, a company must have a competent administrative system. The admin component manages the assets and resources of the company to ensure goals are met. Management ensure that the right applicants are given the job, the right resources are appropriated to their respective departments, and that company policies are observed without infractions. A well-managed and led company is a success waiting to happen.

Operations

The second leg of the Triskelion is the operations block. Of course for a business to profit, the company must be put through its paces and actually produce something. Productivity is the bottom line in any business setting. And how rewarding that bottom line is would depend on the performance of the operations block. Operations form the bulk of the office departments from sales to manufacturing. Employees who are tasked with providing the main service or manufacturing the products the company sells to its customer perform a vital role in keeping the company afloat through the revenue made. Companies must pay special attention to the performance of their operations and continuously find new ways to stimulate employee work productivity.

Marketing

The last vital component of any business, is its marketing department. Companies do not make money on their own. They need customers. They need a share of the market. To have this, companies must make efforts to promote themselves to the market to be known. Business owners know all too well that a larger share of the market means more revenue flowing in. Methods such as hiring marketing consultants for localised online advertising in Brisbane or other areas, logo design, media planning and the like are employed by companies to stay relevant in the market.

The corporate world is a rat race. For business owners, knowing the three absolutes of any company will help them stay in the competition.

Before You Count Profit, Count People

Online Business and Marketing

People as Raking ProfitsThe good thing about free enterprise is anybody can start a business. Nonetheless, this doesn’t mean everybody can be successful. In the real world, businesses have to go through thick and thin before they reach the ultimate success. Any businessman should know how to do due diligence. Among the things that businesses need to consider is people. Without the capacity to attract people, a business is lost.

The Right Business Matters

You can shout “Eureka!” to your promising business idea, but that doesn’t mean the venture’s going to be a whopping success. Reality could prove you wrong. The U.S. has over 600,000 start-ups each year. That is an astounding number, considering all those people who are lost on the first step, dillydallying and losing interest in setting things up eventually.

As gallant as those who start their business, there will be many who will fumble on the first step. Forbes statistics detail that only 10% of these brave enterprises survive and 90% fold. In addition, survey shows “lack of market” is the biggest reason they do not succeed.

Business Intelligence Works

As a businessman, you need to do your homework. Due diligence allows you to minimize your losses and maximize your profits. It’s for this reason that online businesses create a test landing page to check the strength of an idea. This is when installing a counting people software for your business becomes a commendable decision.

As a leading provider of counting systems explains, knowing how many people gets into your business allows you to get a clearer picture on which staffing and running promotions work best. For better customer satisfaction, you can look closely at customer waita notion extremely relevant in restaurant operations. 

For an event organizer, using counting people software provides needed data to know which act or speaker wowed the crowd best. This provides you with new ideas to improve your event and strategies that you can employ later on.

Knowing how much your enterprise attracts people is a good start in raking profits. After all, business is about having customers.

Go Mobile: Take Your Brand to the Streets

Online Business and Marketing

Marketing your business can be a time-consuming process. Without marketing, your chances of getting new clients are small. Everyone may be on social media, but that is not enough for new businesses.

It’s difficult for starting businesses to find success immediately using this medium. This is why you still have to turn to traditional methods to get brand visibility. One way to make a name for your brand is to take it to the streets — literally — through mobile advertising.

Advertising That Moves

People go out every day and pass by different signboards, posters, and other materials. According to Chron, when you place billboards in strategic places, people will see them “whether they like it or not.”  These things, however, are stationary. Most people are too busy to stop and read what brands have to say.

Mobile advertising considers the consumer’s short attention span outdoors. Pass by different roads and get people’s attention using the ad on your vehicle. This also works well for drivers stuck in heavy traffic. You don’t have to pay for spots just so people can walk past it every day. Move your ad to places for better coverage.

The Right Vehicle Graphic

It’s not enough that you plaster your brand’s logo on the side of your vehicle. Your ad still has to be interesting and eye-catching.

Start going around and introducing your business to the city using fleet vehicle wraps. As Graphix Unlimited says, using vehicle wraps is a way to take your branding to the next level. To succeed in this, work with printing companies specializing in high quality vehicle prints. You don’t want your business to come off as cheap and ineffective.

The best types of mobile ads are the ones that blend well with the vehicle. Be creative in coming up with designs. Stick with the designated color of your business and construct a winning line to get everyone’s attention. First impressions last, so make sure you’re remembered for something good.

Making Money Out of A Motel

Online Business and Marketing

There are more than a hundred business ideas that you can go through if you would like to start one. But motels and hotels are some of the most lucrative ventures any time of the year. If you are interested in starting your own accommodation business, you might need to know first a few things.

  1. How to Get Through

There are actually three different ways by which you can enter the motel and hotel industry – through lease motels, through freehold motels for sale, and through an investment, says Resort Brokers Australia. Of these three, it is the lease motels that is considered to be the most popular as it enables you to grow your business with very little capital. Going for a lease agreement could hold you to a strict set of guidelines, though. If you are not up for this kind of business, you should go instead and try freehold motels.

  1. Valuing the Property

The first thing that you would need to look into would be if the business is worth buying. One quick way to determine this is to check how much the land is worth, the, and the business. Of course, you would also need to figure out what the going rate for motels in the area is. By comparing the two, you would be able to know if the motel is a sound investment.

  1. Marketing the Business

As with any business, you would need to make sure that you are able to reach the right people. If what you have is a leased motel that is part of a chain of motels and inns, then this should not be much of a problem. On the other hand, if it is not, you might need to make sure that you come up with your own online presence. You might also need to consider doing a press release just to let people know that your motel is already open for business.

4 Helpful Reminders for Modern Retail Store Owners

Online Business and Marketing

Running a retail store today is starkly different from how things were back in the day. The facilities are so much better and geared towards better operations. Employees and managers these days are more knowledgeable in effective retail store management as well. Thanks to modern technologies and standards, retail store owners are now in a better position to do what they do best.

mobile appsIf you want business to reach its fullest potential, there are things you need to consider. Modern conveniences only work if you know how to use them well. Take a look at the following ideas to get started:

Good Store Layout Offers a Better Experience

There is a good reason you need to take the layout of your store into careful account. A good floor plan can increase sales and provide customers a pleasant experience. The cardinal rule is to make shopping as easy as possible. Remove unnecessary shelves or corridors, and make sure there is sufficient lighting throughout the day.

Create a Mobile App

Mobile applications can be a handy tool in driving business growth. SimplyApps.com.au says it can help you engage with customers and build a good relationship. One thing you can do is to create an interactive catalogue of your products and services. You might also want to have an online transaction option. This will make it more convenient for those who wish to make purchases but live too far away from your actual store.

Tighten Security Measures

A secure store means customer can shop in peace. This can translate to better sales performance. Fortunately, there are various options available to secure your store premises. For example, you can use CCTV cameras to monitor sketchy characters and pass code-locked doors to keep off visitors from certain areas like your stockroom.

Explore the Digital Marketing Landscape

Finally, the Internet provides a whole new platform for marketing your retail store. Try to boost your online presence to draw more customers in.

It is up to retail store owners how they want to use these features to improve their operations. One thing is for sure though, with plenty of modern conveniences, the possibilities are endless for those daring enough to break boundaries.

The Integration of Important Features in Web Page Design

Online Business and Marketing

Designing a web page is a painstaking task, and not a lot of average users realize this fact. Successful web pages have all the features needed by a business to reach customers. Web design companies in San Diego and around the world are tracking customer habits and trends closely, and incorporating what they learn to make the user experience that much better.

It is important for businesses to insist on these changes because customer awareness and availability of new apps is changing the landscape.

Digital marketing and development experts like MOZ and future-ink say things like a seemingly simple call to action button encourages visitors to interact, and can lead to conversion from casual visitor to paying customer. A call to action is an important part of a website, and yours should start implementing it if it doesn’t already.

What a Call to Action Achieves

The basic aim is to get people to remember a website and also to measure the success or number of hits that a site can get. It provides direction to users and encourages them to, well, take action.

Techniques to Set Up a Great Call to Action:

A call to action has to be different and present new ideas and possibilities to consumers. These should offer people response benefits in the form of something free and extra. It is also important to pick the right tone and not to sound too forceful or use too many so that customers are not overwhelmed. This will vary by site and working with expert digital marketers can help with your goal.

Calls to action have to use active language to get a message across and create a sense of urgency and need. Placement is also important – if it is a button, it should be in the middle column and placed high on a page to get the user’s attention. If it is part of the text, the call to action should also act as a closer after some compelling content.

Color is another way of focusing attention on elements, especially if there is limited space on a page. One important factor to take into account is to make sure that calls to action are noticeably larger. This way they can get the attention necessary.

Call to action features should be included on every page so that customers are reminded of the importance of your product or service.