Online Business and Marketing

How an Ad Agency Works for You

Online Business and Marketing

Advertising Agency at WorkAdvertising agencies work their way through almost every media channel – television, radio, print media, online magazines and websites. They send important and compelling messages through ads, but mostly, these messages revolve around selling products, services and ideas.

Industry leading company, Sphere, agrees that a typical advertising agency has three functions: to serve their client, to plan strategies and make a business succeed.

The Core Groups

The group that breathes life into an ad agency is its creative team, which is composed of an account manager, copywriter, and graphic artist. They fight for an account, and once they win it, they do everything to make the client like their output. The creative team is in charge of sending the brand’s message to its target audience.

On the other hand, the client servicing team is in charge of communicating with the client, negotiating with them and arranging meetings. The number of accounts an advertising agency has depends on how reliable and efficient the client servicing team is.

How Ad Agencies Work

During the meeting, the client servicing team makes a pitch to the client. A pitch is an idea or strategy the agency is planning to implement. Once the pitch has been approved, contracts are signed and the real work begins. Working in and with an advertising agency isn’t a walk in the park; there are rejections as much as there are project proposals.

Sometimes, the ad agency presents a solution to the client – a solution that usually puts everyone in a win-win situation. But more than just earning money through accounts and successful pitches, advertising agencies work hard to promote brands. Each project is important to the agency, as team members devote their time, effort and creative juices to it.

Once the material or ad is ready, the creative team will present it to the client for approval. The next step is to make the material known to the public. The client then pays the advertising agency.

Working with or for a client is not easy for an advertising agency. Once the material becomes successful or effective, everyone involved in the project – the client, the advertising team, and the public – will enjoy the benefits.

Language and Its Wonders: Monolingualism vs Bilingualism

Online Business and Marketing

Translation ServicesMichel Foucault, Jurgen Habermas, and Noam Chomsky are among the pillars of language as a system of learning. However, someone who is not familiar with the academic aspect of language would find it hard to understand their thinking and explanation. A more familiar concept of language to people is the classification between a monolingual and a bilingual. 

A lot of individuals are monolingual inasmuch as a huge number are bilingual. This explains the rise of certified translation services in different countries around the world. There are a lot of various studies between the two groups of people and here are some similarities and differences worth noting and knowing.

Similarity of Monolinguals and Bilinguals 

Despite differences in languages used, the prominent similarity between a monolingual and a bilingual one is its neural structure. Regardless of which or how many languages you speak, all individuals use that very same part of the brain in processing and using the language of their choice. In short, monolinguals and bilinguals have similar brain construction and function.

Difference of Monolinguals and Bilinguals 

Many different tests were conducted to analyze the difference between a monolingual and a bilingual brain. In the research conducted, it was found out that bilingual brains respond more intensely when they hear certain syllables as compared to monolingual ones. A different test was done that shows that the movement of brain waves of a bilingual is similar to that of a musician.

Those tests are just among ones that are conducted that led to the conclusion regarding bilingualism and brain function. Bilingualism serves as an enrichment tool for the brain, allowing it to fare better when it comes to attention span, thus, enabling it to organize and processes language and other things that might have a connection to it.

Truly, language and communication are unique forms of art that transcend physical construction and capabilities. Enjoy it, regardless of how many languages you can speak.

On Advertising Strategies: The Intricacy in Digital Marketing

Online Business and Marketing

Advertising StrategiesDigital marketing is taking the world by storm year after year. With the explosive smart phone trend and easy access to the internet, people of all ages are online. This is how useful the internet has become. And technology has enabled it to prosper even more. From desktops to laptops and mobile phones – the world is now your audience. This is an opportunity for all types of businesses.

Innovation and Adaptation: Advertising Today

The people behind today’s technologies grew up in an environment emphasizing images. Companies made the most of this rise in visuals through traditional print and media advertising. Marketing services then transformed into a need.

It takes time and research to understand how consumers think. Their buying preferences and tendencies differ from one another. Along with this, there are a number of factors that affect consumer behavior. According to Laura Stevens of The Wall Street Journal, 51 percent of 5,000 shoppers bought more things online, than in actual stores. In addition, a significant part of these shoppers made the purchase through their smart phones, instead of a computer. A business has to consider all these things and this is where marketing campaigns can make an impact.

From traditional advertising strategies like television and radio commercials, among other media, the focus has shifted towards the net. Facebook is one example. As a social media site, a lot of people use it on a daily basis. This is a website that can serve as place to engage an audience, along with Twitter and LinkedIn. This has set forth Social Media Marketing – another platform for businesses to advertise and increase revenue.

Apart from Mark Zuckerberg’s brainchild, Google is another website that’s in-demand. There are many digital marketing strategies, like Pay-Per-Content (PPC) Advertising, that prove how effective online advertising is through the search engine.

Digital MarketingThe Demand for Digital Marketing Expertise

Given the constant progress of technology, the internet is also changing over time. Google, as a search engine, updates its values when it comes to providing search results. This is where businesses may find themselves most profitable – when they rank in the first page of a search engine’s results page. People would oftentimes click on the top results whenever they make a query. As audience, they trust the search engine to provide them with the most relevant sites.

Search engine optimization (SEO) requires careful analytics and technical knowledge. It’s more than mere keyword stuffing. This is why there has been a steady rise in the number of digital ad agencies. Meanwhile, traditional ad agencies are opening up their services to include digital marketing campaigns. At present time, there exists a demand for digital marketing skills.

Unsurprisingly, traditional advertising strategies haven’t fallen off completely, but digital is where it’s at right now. Outbound marketing strategies are still a good way to gain exposure, but inbound marketing allows for better results. Driving traffic, generating leads, and optimizing landing pages are a few examples of digital marketing’s precision. It will take some time to build online presence, but it won’t last long before a business achieves success.

LinkedIn: A Powerful Platform That Can Help Sales

Online Business and Marketing

B2B MarketingChoosing which social media network to spend precious resources and time is a task that can be a bit confounding. Looking at statistical data, however, it appears that LinkedIn is pulling ahead of the pack.

In the constantly evolving world of digital advertising, it is very important to have all points covered. For some, having a Facebook and Twitter accounts greatly help in this aspect with the belief that this is already enough. Such belief, however, is a bit misplaced because there is one aspect that they can be overlooking, which might turn out to be the most important of all. Today, you will learn why you must seriously consider LinkedIn in your digital marketing endeavors.

B2B View LinkedIn with Greater Importance Than Other Social Media Networks

According to Social Media Examiner, LinkedIn cemented its number 1 spot and easily trumped other social media networks as far as B2B marketers are concerned. This is particularly significant because the B2B market provides more solid business deals compared to direct sales from customers. Just think about this. Which one would you want to happen, marketing to 10 customers and selling 8 or marketing to 4 businesses, each purchasing 10 items, and closes a deal with 2? From you vantage point, you will definitely choose marketing to businesses as they purchase in bulk and not individual items. This makes it more profitable for your company.

LinkedIn is an Ideal Platform to Launch New Products

The days of using press releases when you are launching new products are slowly dying down. Today, the best platform to launch new products is through social media, particularly LinkedIn. In fact, PPC management service providers like Disruptive Advertising have seen this trend and have started capitalizing on it. In one poll, results show that majority of B2B businesses prefer to use LinkedIn to launch their products compared to other social media platforms. This means that a lot of businesses and users constantly monitor LinkedIn for any new products. You would be crazy not to capitalize on this.

LinkedIn is an Effective Headhunter

Want some fresh ideas on a new project? Post your job availability at LinkedIn and in less than 48 hours, you would be inundated by emails from qualified individuals. Although job boards may have made their mark in terms of looking for qualified applicants, Forbes said LinkedIn is following not too far away. Since many of these applicants are members of LinkedIn, you will not have a hard time combing through their qualifications and past employment.

For companies who are constantly on the lookout on how to use social media platforms to bolster their brand, LinkedIn should be on top of their list. The network has proven its worth when it comes to B2B businesses. It has also helped increase the search engine rankings of companies and individuals that are LinkedIn members. Given this fact, perhaps it is now time for you to consider LinkedIn

The Rise of Online Shopping Sites and What They Mean for the Busy Bee

Online Business and Marketing

Online Shopping in LahoreIt’s already a challenge trying to complete your never-ending workload without burning yourself out. As much as you try to squeeze in as many tasks as you can for the day, it could still seem like work keeps eating into your personal time. If you aren’t careful, it could even end up compromising your health.

Fortunately, online shopping sites are becoming more popular and affording the busy worker all the conveniences of retail stores, minus the commute and the crush of other shoppers. You can do it in the confines of your home after another hard day’s work, after all.

Finding unlimited Options in a Single Place

By choosing to shop online, you literally have an unlimited number choices right at your fingertips. The categories are endless too. Whether you want a new mobile smartphone to replace your overused one or need specific home appliances to make life easier, you are bound to find something to your tastes on the internet. You’ll also find clothing, books, accessories and other novelties that will surely appeal to you.

Moreover, the online shopping industry is growing continuously, so there is almost nothing that you cannot buy from the comforts of your own room — or in the office during a break!

Staying Safe on the Internet

While the internet makes accomplishing your everyday chores a little easier, you still have to watch your online activity. For online shopping sites that need passwords, use a strong one that isn’t easy to hack. For actual purchases, choose secure payment methods. Furthermore, check if your anti-viral software and firewall are up and whether or not your wireless networks are encrypted.

With online shopping, you don’t have to stress about squeezing errands into your tight daily schedule. You don’t have to brace yourself for the rush of people in the stores, either. As long as you have a gadget on you and a safe connection, you can cross out all the items on your shopping list in no time.

You Should Realize By Now the Value of a Business Website

Online Business and Marketing

Business WebsiteA website is one of the most important assets your business can ever have. Without it, you have an incredibly lower chance of maximizing your organization’s reach in the market. However, there are a lot of things that go into having a great site – one that will attract and retain the attention and interest of your audience.

Content is one of these, and optimizing it will help you make sure that you have a search-engine-friendly site. And when you achieve this, you have greater chances of ranking higher on search engine results pages (SERPs). However, for you to really get the best results possible, you should consider hiring professional SEO services offered in Ottawa, suggests WebSuitable.com.

The Shocking Truth About Internet Usage in Canada

The total population in Canada amounts to nearly 36.3 million. From this number, 85.5 percent (more than 32.1 million) uses the Internet. In fact, in a 2015 article from Huffington Post, it cited the nation as the number one Internet user in the entire world.

With this in mind, you should already realize just how precious it is to have a website that contains information and facts relevant and useful to the consumers you cater to. Especially when you want to get your message across to Ottawa consumers about your products or services.

How Expert SEO Services Pulls Up Your Site and Brings More Profits

One of the specializations of SEO experts that make them a worthy addition in your team of advertising and marketing pros is they know exactly what content to deliver for your audience. Their services revolve around your audience, while still making sure they abide by all the laws and regulations of search engines.

Search engines make use of so many factors when ranking websites, and you need to make sure your own site complies with all of these. Since the algorithm used by these online programs continuously change and evolve, it can be too much for you to handle. So rather than risk your business’ visibility, authority, and profitability, you should invest in professional SEO services instead.

Rookie Mistakes Online Marketers Make All the Time

Online Business and Marketing

Online MarketingWhen you’re choosing a firm to handle your online marketing and social media campaigns, you’ll find it quite easy to find one within your budget. Thanks to the nature of the SEO industry, you can get anything from simple account management to elaborate campaigns.

But how do you know that you’ve signed a contract with real pros? How do you know you have the best SEO service in Toronto, Ontario?

We’ve asked experts in the field to help you identify common mistakes that most rookie social media marketers make. Here they are:

1. Fighting trolls

No matter how nice you are or how pretty your photos are, someone will always say something bad about you, your products or your services. These things also don’t have to be true. While you can engage and diffuse the bad comments, answering back negatively is one of the worst mistakes a rookie can make.

2. Losing momentum

The easiest way to gain followers is to push out quality content in a steady stream. You don’t want to overshare, but you also don’t want to lag behind with your content and lose followers. Try posting every other day with two hard sell photos and pitches per week. Make the other posts engaging with your followers, advised an expert from WebSuitable.

3. Not knowing the brand

Social media marketing and online campaigns are all about the lifestyle you want your clients to have. You’re not just marketing products or services. A good SEO service in Toronto, Ontario would always tell you that you need to push a certain lifestyle and not just your product if you want to get ahead. A rookie mistake would be not knowing you’re marketing to a certain population.

In the end, these mistakes are some things you should never see in a social media marketing expert. Let these help you decide on which firm you want to sign up with.

CMA to Probe Online Gambling Companies’ Fair Treatment of Clients

Online Business and Marketing

Online Gambling The Competition and Markets Authority in the U.K. plans to investigate whether or not customers are fairly treated by online gambling companies.

For those who want to buy casino traffic, transacting with companies that practise fair and equal treatment should be ideal to avoid any untoward run-in with the authority. The CMA said that online betting groups may be giving their clients a hard time by not making it easy for them to collect winnings.

The country’s online gambling industry intends to give its full cooperation with the probe.

All-in Bets

By engaging in transparency during the investigation, online gamblers can be assured of fair practices in the market, as the activity amongst players significant increased by 146 per cent since 2009 with 5.5 million people in the U.K. being regular visitors of online casino sites, according to the CMA.

While gambling obviously entails risks, it should not be mired in complex and unfair rules that reduce the chances of winning, according to Nisha Arora, CMA senior director for consumer enforcement. The regulator aims to use the inquiry to address complaints from people that have been enticed into playing a game, but failed to score a win due to complicated gambling conditions.

Customer Issues

Some of the issues that players encounter also include being unable to withdraw their winnings because of some obscure rules. U.K. Gambling Commission CEO Sarah Harrison said that the organisation will work with the CMA to address these concerns.

The CMA particularly noted that concerns over customers that have a tough time in getting their deposit back when they want to stop playing or not fully understanding the rules of a game because of a vague condition.

The investigation also requests consumers to report their experiences of such issues for a more detailed background of the problems.

3 Advertising Methods and How They Work

Online Business and Marketing

AdvertisingAdvertising is and will always be part of owning a business because this is how people will get familiar with your brand. Without advertising, you are limiting your business’ reach and you are not maximising the number of people you can turn into customers.

There are many different kinds of advertising depending on the industry you’re in, the demographics of your target audience, and your budget. Here are three of the strongest and most common advertising means you need for your business.

Print Advertising

Welcome.digitalads.com.au notes that print advertising in Sydney involves using newspapers, trade journals, newsletters, magazines and the like to reach more audiences. The good thing about print is that its readership is unpredictable. Your ad published years ago can still reach a new audience today. You need to be smart and concise with the graphics and texts found on your print ads to effectively get the attention of readers and make them want to check out your business.

Online Advertising

Online advertising is currently one of the most popular types because people are relying more and more on the internet to find the products and services they need. With just a few mouse clicks, a user can already check out various businesses that offer what they want. Common online ads include contextual ads appearing in search results, banner ads, rich media ads, social networking ads, in-text ads, and e-mail marketing.

Outdoor Advertising

Outdoor advertising is any type of ad that reaches a customer outside of the house. This is an appropriate medium for broad messages that support branding and promotional campaigns for events, products, and services. Some examples of outdoor ads are flyers, billboards, street furniture, transit ads, and kiosks. Supporting events and participating in bazaars are also considered outdoor advertisements.

These are just some of the most common types of advertising. Make sure to do your research first to determine which type best suits your business for more return-on-investment.

Trust in a Website: Why Relevant Content Matters

Online Business and Marketing

Relevant Content in BrisbaneUsers are more likely to trust a website when its main navigation and landing page are well organised. Visual design and colour schemes also matter as they can affect the overall value of a business and its brand. Both the colours and design should match the product or type of service offered and communicate a message. This also includes the wise use of white space and colourful high-quality images.

A Website the Cares for its Clients

While design quality may seem to matter most, SEO service providers in Brisbane note that designers shouldn’t underestimate the value of relevant content posted on a website. Research suggests the users appreciate and prefer to visit sites that offer a number of relevant content. This, for the most part, shows that the business is knowledgeable and eager to help its potential clients.

Relevant content may be in the form of web copy, blogs and articles. If you, for instance, offer plumbing services, it is helpful to offer tips on saving water around the household or clearing a clogged kitchen sink. Well-informed articles like these demonstrate that you care for and value your customers. If you’re operating a cleaning company, meanwhile, you can benefit from offering articles about organising and beautifying a home.

Displaying the Right Photos

Content is more than just about text or blogs. It is also important that your site displays relevant photos of services. In the case of plumbing, it is not advisable to use generic images of plumbing tools, water fittings, and plumbing system. If you want customers to trust your business, display photos of your plumbers in action. People don’t just want to see the end result, they also want to the see the process.

Sometimes, the content (preferably photos) posted on the website may cause a user to think that the company does not offer the right service. If you run a cleaning website that caters to both commercial and residential clients, you should display photos of both commercial and residential properties, an expert from Bambrick Media suggests. If you only show photos of high-rise buildings and office spaces, people would think that you only service corporate clients.

Determine what users need and include it your web design. Keep in mind that it is important to make your site look legitimate and professional so people will feel confident in trusting your business.